Christine Esteve was named Executive Vice President and Chief Marketing Officer in June 2021. In her role, Esteve oversees brand and media strategy, customer research, advertising, local market delivery and agency management.
A marketing leader with over 28 years of experience, Christine ensures a thoughtful approach to blending data, technology, and services to increase brand awareness, drive new customer acquisition and loyalty to ultimately drive revenue growth.
Christine held leadership positions at Carnival Cruise Lines from 1993 to 2021 in brand management, advertising, media, customer marketing, eCommerce and performance marketing.
She graduated from the University of Florida with a Bachelor’s of Science in Advertising. She serves as a Member of the Board of Directors for the University of South Florida’s Digital Marketing certificate program.