Silvia M. Larrieu was named Chief of Staff to the CEO and Head of Communications & Community Relations of Amerant in April 2021. In her role, Larrieu leads internal and external communications, including overall messaging and channel strategies for media relations, social media, reputation management and internal communications efforts. She spearheads Amerant’s community involvement and corporate partnerships to strengthen the company’s active role in supporting the communities it serves.
Prior to Amerant, Larrieu served as Senior Director of Development & Partnerships at the Miami Herald. She developed and implemented the Miami Herald Journalism Fund, seeking to greatly expand the organization’s impact initiatives to hold the powerful accountable, expose wrongdoing, enhance equity and find solutions to problems that affect the quality of life for South Florida residents through philanthropic support. She led a department that produced more than $3 million in annual revenue by crafting community partnerships, selling event sponsorships and leading key advertising initiatives. Larrieu was also responsible for the events strategy and execution for McClatchy Company’s 30 total markets.
Prior to this position, she served as Online Business Development Manager and Online Marketing Manager, creating business partnerships, developing marketing programs, and implementing corporate initiatives. Larrieu worked for the company for a combined total of 12 years, with a two-year hiatus when she worked for Baptist Health South Florida, leading its Community Health Programs across the health system.
Larrieu holds a Bachelor of Science in Business Administration, with a concentration in Entrepreneurship, from Babson College in Wellesley, MA and an MBA, with a concentration in International Business, from the University of Miami. She is active in the South Florida community, serving on the Women United Executive Committee for United Way of Miami; Advisory Council member for Code Art; and Alumni Council member for Carrollton School. She is a former (and the first female) co-chair for the United Way Young Leaders; member of the Greater Miami Chamber of Commerce Marketing Advisory Board; and board member of Babson College Alumni Club of South Florida. She has also been recognized with the McClatchy Company’s prestigious President’s Award.